Eva Mendes reincarnated as a redhead on the set of Holly Motors

Her brunette beauty has won her fame as one of the sexiest women in the world.

But Eva Mendes sported a rather different look on the set of her new film Holly Motor in Paris yesterday.

The 37-year-old star showed off stunning copper tresses as she readied herself for the cameras in the P?re Lachaise Cemetery.

Leggy lovely: Eva Mendes films scenes for Holly Motors in Paris on Monday

Balancing act: Mendes was wearing a tall pair of vertiginous heels as she left her trailer

Though she maintained a low profile behind a tree, her bright new hair colour was too eye-catching to remain inconspicuous for long.

She upped the dramatic effect of her new red 'do by piling her hair up beehive-style on top of her head.

The effect was somewhat similar to the trademark look of late singer Amy Winehouse.

Eva upped the sex appeal with an animal print jacket over a provocative cleavage-baring  gold dress.

Scarlet woman! Eva Mendes sizzled with her new red hair on the set of Holly Motors in Paris yesterday

High drama: Eva's hair was piled up beehive-style on top of her head

Rocking the red: Eva teamed her new tresses with a gold dress which showed off her curves

Her incredible makeup completed the look, with porcelain skin setting off her dramatic eyeliner and red lips.

Holly Motors stars French actor Dennis Lavant as a man who who travels between different lives, including that of a murderer, beggar, CEO, monstrous creature and father.

Eva plays one of the characters from his past.

The Leos Caras-directed film also stars Kylie Minogue and Michel Piccoli.

Suits you, Madam! Though a world away from her usual brunette locks, the star pulled off her new colour with aplomb

“Holly Motors” is due to be released sometime in 2012.

It's no wonder that Eva's hair is looking so stunning on set, as the actress has a new incentive to ensure her locks are always in prime condition.

Eva has is the new celebrity ambassador for Pantene’s Nature Fusion line of haircare products, designed to be environmentally friendly.

Familiar look: Eva was more low-key with her normal brunette style out and about in Paris on the same day